April Fools: How Some Companies Prank Consumers with Common Marketing Terms
These definitions are a joke.
April 2016: A federal judge granted final approval of this settlement.
December 2015: A federal judge preliminarily approved a settlement of this class-action lawsuit. According to the proposed settlement terms, class members may receive a $2 refund for each product purchased (for up to 8 products or a maximum reward of $16). The company also agreed to stop using the phrases “100% Natural” or “All Natural” on the packages or labels of Stevia in the Raw products. A final fairness hearing is scheduled for April 6, 2016.
February 2014: A class-action lawsuit was filed against Cumberland Packing Corp. for allegedly falsely marketing its Stevia In The Raw® 100% Natural Zero Calorie Sweetener. Specifically, plaintiffs claim that the company represents its products are natural when they actually contain highly processed ingredients and genetically modified organisms (GMOs). (Frohberg et al v. Cumberland Packing Corp., Case No. 14-cv-00748, E. D. NY.).
For more information about the false advertising of sweeteners and TINA.org’s coverage of the topic, click here.
These definitions are a joke.
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