Class Action

St. Ives Lotions and Body Washes

Class Action

St. Ives Lotions and Body Washes

In October 2019, a class-action lawsuit was filed against Unilever for allegedly falsely advertising that its St. Ives skin and body care products – including lotions and body washes – are “natural” when, according to plaintiffs, the products contain unnatural and synthetic ingredients. (Stewart et al v. Unilever United States, Inc. and Conopco, Inc., Case No. 19-cv-5993, E. D. NY.)

For more of TINA.org’s coverage of natural marketing claims, click here.


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Suave Professionals Keratin Infusion 30-Day Smoothing Kit

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Suave Professionals Keratin Infusion 30-Day Smoothing Kit

According to a lawsuit, Suave marketed its Keratin Infusion 30-day Smoothing Kit as formaldehyde-free and safe when it actually contained a chemical called “DMDM Hydantoin, a chemical that is known…