CATrends: Hypoallergenic Marketing Claims
A rash of lawsuits allege companies are misleading consumers.
Barnes et al. v. Big Lots, Inc.
22-cv-9782, S.D.N.Y.
(Nov. 2016)
SoundBody Maximum Strength Lidocaine Patches
Misleadingly implying that products adhere for 12 hours when they don’t
Misleadingly marketing products as “Maximum Strength” when the dosage of lidocaine is reduced because patches detach
Marketing that patches relieve pain by “Desensitiz[ing] Aggravated Nerves” when the FDA has determined such claims are misleading
Pending
A rash of lawsuits allege companies are misleading consumers.
The Halloween ‘haunt’ that isn’t.
Lawsuit accuses company of duping consumers into buying “unwanted” golf balls.
Will you really make thousands of dollars a month as a home baker?
Unboxing this meal kit company’s enticing offer.