How Marketers Trick Kids, and Why Parents Should Worry
Herb Weisbaum, Consumers’ Checkbook
Barnes et al. v. Big Lots, Inc.
22-cv-9782, S.D.N.Y.
(Nov. 2016)
SoundBody Maximum Strength Lidocaine Patches
Misleadingly implying that products adhere for 12 hours when they don’t
Misleadingly marketing products as “Maximum Strength” when the dosage of lidocaine is reduced because patches detach
Marketing that patches relieve pain by “Desensitiz[ing] Aggravated Nerves” when the FDA has determined such claims are misleading
Pending
Herb Weisbaum, Consumers’ Checkbook
TINA.org pulls back the covers on this company’s Made in USA marketing.
Brand partnerships worthy of a big “doom!”
Derek Kravitz, Consumer Reports
Here were some of the worst ads TINA.org investigated this year.