Breaking Down the Relationship between Brands and Teens
Today’s teenagers are uniquely positioned in the marketing world.
Barnes et al. v. Big Lots, Inc.
22-cv-9782, S.D.N.Y.
(Nov. 2016)
SoundBody Maximum Strength Lidocaine Patches
Misleadingly implying that products adhere for 12 hours when they don’t
Misleadingly marketing products as “Maximum Strength” when the dosage of lidocaine is reduced because patches detach
Marketing that patches relieve pain by “Desensitiz[ing] Aggravated Nerves” when the FDA has determined such claims are misleading
Pending
Today’s teenagers are uniquely positioned in the marketing world.
New rule also targets paid reviews.
Ad regulator finds term potentially misleading in context of radio ad.
TINA.org reader says moving company failed to live up to its ads. She’s not the only one.
Why you can’t take this smartwatch “anywhere.”