CATrends: Fake Discounts on Fitness Products
When the sale price is the regular price.
Licea et al. v. Soapply & Co. d/b/a www.soapplybox.com
26STCV03402, California state court
(Feb. 2026)
Subscriptions for Soapply products
Failing to adequately disclose the terms of subscriptions
Pending
When the sale price is the regular price.
Software maker will pay a $75 million fine and provide “affected consumers” with free services.
Order puts platforms like Amazon and Walmart on notice.
Advertised “best deal ever” comes with some caveats.
Cecilia D’Anastasio, Bloomberg