Monetizing Minors: Eric Befumo (aka Big Justice)
Brand partnerships worthy of a big “doom!”
In December 2015, a class-action lawsuit was filed against SneakPeek for allegedly deceptively marketing SneakPeek Early Gender Test as having the ability to scientifically determine the gender of an unborn baby (before a sonogram is able to do so) with 99% accuracy when, in reality, the product does not work as advertised and the results are closer to 60% accurate. (Main et al v. Gateway Genomics, LLC dba SneakPeek and Does 1-20, Case No. 15-cv-2945, S. D. CA.)
Brand partnerships worthy of a big “doom!”
Derek Kravitz, Consumer Reports
Here were some of the worst ads TINA.org investigated this year.
Watch out for this company’s sketchy sale.
Some class-action settlements that left consumers out in the cold.