CATrends: Unscented Deodorants and Antiperspirants
Lawsuits allege marketing doesn’t pass the smell test.
May 2015: A federal judge dismissed the lawsuit with prejudice (meaning that it cannot be refiled) pursuant to the parties’ voluntary agreement.
October 2014: A federal judge refused to certify the class in a false advertising lawsuit against the marketers of Skinnygirl Margarita. The complaint, which was originally filed in 2011, alleges, among other things, that the advertising and labeling for Skinnygirl Margarita falsely claims that the product is “all natural” when it actually contains the unnatural preservative sodium benzoate. The judge did not certify the class because the plaintiff failed to meet several requirements necessary for class certification, including a failure to propose a method for identifying class members, a failure to show that she would adequately represent the class members, and a failure to show that a class action was the best way of handling these issues. (Langendorf et al v. Skinnygirl Cocktails, LLC, Bethenny Frankel, SGC Global, LLC, and Beam Global Spirits & Wine, Inc., Case No. 11-cv-07060, N. D. IL.).
For more information about other class-action lawsuits regarding the advertising of Skinnygirl Margarita and TINA.org’s coverage of the product, click here.
Lawsuits allege marketing doesn’t pass the smell test.
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