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What does this marketing term mean?
In August 2018, a class-action lawsuit was filed against Frontier Natural Products Cooperative for allegedly marketing Simply Organic All Seasons Salt as “organic” and healthier than regular salt against federal law, which prohibits marketing salt ingredients as “organic” because salt is a mineral and not an agricultural product. (Garcia et al v. Frontier Natural Products Cooperative, Case No. 18-cv-7457, C.D. Cal.)
For more of TINA.org’s marketing of salt products and TINA.org’s coverage of the issue, click here.
What does this marketing term mean?
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