Ad Council: The Secret to Motherhood
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Shapewear Products
March 2014: This action was voluntarily dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled., the reasons for which have not been disclosed.
November 2013: A class-action lawsuit was filed against Maidenform Brands, Inc. and Wacoal America, Inc. for allegedly misleadingly marketing “shapewear” products composed of the Nurel fabric Novarel Slim. Specifically, the complaint alleges that the companies represent that the “Anti-Cellulite iPant” and the “Instant Slimmer” shapewear fight against cellulite and promote fat destruction when, according to the plaintiffs, the nutrients contained in the fabric cannot permanently cure cellulite, destroy fat, or cause weight loss. (Caramore et al v. Maidenform Brands, Inc. and Wacoal America, Inc., Case No. 13-cv-06122, E. D. NY.).
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