Alani Nu Facing Increased Scrutiny over Marketing to Kids
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
Vickery et al. v. SD Bullion, Inc. et al.
25-cv-1915, S.D. Cal.
(July 2025)
SD Bullion
Misleadingly using the phrase “SD BULLION The Lowest Price. Period.” in marketing materials when the prices are often higher than competitors’ prices due to the fluctuating nature of the precious metals market and costs of acquiring and selling precious metal coins
Pending
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
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