There Should Be a Price to Pay for Knowingly Lying to Consumers
Why TINA.org wants the Supreme Court to address proof of harm in Lanham Act cases.
Vickery et al. v. SD Bullion, Inc. et al.
25-cv-1915, S.D. Cal.
(July 2025)
SD Bullion
Misleadingly using the phrase “SD BULLION The Lowest Price. Period.” in marketing materials when the prices are often higher than competitors’ prices due to the fluctuating nature of the precious metals market and costs of acquiring and selling precious metal coins
Pending
Why TINA.org wants the Supreme Court to address proof of harm in Lanham Act cases.
Letters alert agencies and organizations to company’s improper marketing.
TINA.org discovers some roadblocks to unlocking this purportedly free offer.
New research points to “no.”
Why disclosures are key to protecting informed consumer choice and competition.