April Fools: How Some Companies Prank Consumers with Common Marketing Terms
These definitions are a joke.
Robert Irvine’s Fit Crunch
In April 2020, a class-action lawsuit was filed against Pervine Foods for allegedly deceiving consumers looking to stay fit and healthy by including “evaporated cane juice” in the ingredients list of Robert Irvine’s Fit Crunch Cookies and Cream Whey Protein Baked Bars when, according to the plaintiffs, the products actually contain sugar. (Ring et al v. Pervine Foods, LLC, Case No. 20-cv-1852, E.D.N.Y.)
For more of TINA.org’s coverage of “evaporated cane juice” claims, click here.
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