There Should Be a Price to Pay for Knowingly Lying to Consumers
Why TINA.org wants the Supreme Court to address proof of harm in Lanham Act cases.
In April 2020, a class-action lawsuit was filed against Pervine Foods for allegedly deceiving consumers looking to stay fit and healthy by including “evaporated cane juice” in the ingredients list of Robert Irvine’s Fit Crunch Cookies and Cream Whey Protein Baked Bars when, according to the plaintiffs, the products actually contain sugar. (Ring et al v. Pervine Foods, LLC, Case No. 20-cv-1852, E.D.N.Y.)
For more of TINA.org’s coverage of “evaporated cane juice” claims, click here.
Why TINA.org wants the Supreme Court to address proof of harm in Lanham Act cases.
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New research points to “no.”