CATrends: Deceptive ‘Plant-Based’ Claims
A deceptive marketing trend takes root.
Revolution Eye Makeup
Case Name (Date)
Wilson et al. v. Revolution Beauty, Inc.
23-cv-2190, N.D. Cal.
(May 2023)
Product/Service
Revolution Eye Makeup
Allegations
Misleadingly marketing products as eye makeup when they are not safe to use near the eyes
Status
Voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled.
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