The Rise of ‘Bait-and- Switch Pricing’
Emily Stewart, Business Insider
RevitaLash
Case Name (Date)
Rush et al. v. Athena Cosmetics, Inc.
23-cv-8799, E.D.N.Y.
(Nov. 2023)
Product/Service
RevitaLash Advanced and RevitaBrow Advanced products
Allegations
Falsely marketing that products safely improve and enhance the appearance of eyebrows and eyelashes without disclosing that they contain an active ingredient (dechloro dihdroxy difluoro ethylcloprostenolamide, or DDDE) that is not safe to use near the eyes
Status
Voluntarily dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled.
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