How Amazon Promotes, Profits from Deceptively Marketed Brain Supplements
The largest retailer in the world isn’t just turning a blind eye to the deceptive marketing of these products.
Rainbow Light Prenatal and Postnatal Vitamins
July 2020: A state court judge granted final approval of the settlement agreement.
April 2020: A state court judge granted preliminary approval of a settlement agreement that would provide class members who have proof of purchase with $7 for every prenatal and postnatal product purchased and $2 for other products purchased (for a maximum award of $18 per household) and class members who do not have proof of purchase with $4 for every prenatal and postnatal product purchased and $1 for every other product purchased (for a maximum award of $9.50 per household). The settlement agreement does not require any changes to the products’ ingredients or marketing materials. A final fairness hearing is scheduled for July 29, 2020. For more information, go to http://www.nxtvitaminsettlement.com/.
March 2020: A class-action complaint was filed against Nutranext for allegedly falsely marketing Rainbow Light Prenatal and Postnatal vitamins as being free of heavy metals when, according to plaintiffs, the vitamins do contain heavy metals, including lead, mercury, cadmium, and arsenic. (Bowland et al v. Nutranext, LLC et al, Case No. 20L0190, Illinois State Court – St. Clair County)
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