Period Stigma and the Deceptive Marketing of Menstrual Products
How negative feelings surrounding menstruation have influenced period product marketing.
In June 2018, a class-action lawsuit was filed against Rabobank for allegedly failing to adequately disclose that the bank charges customers who overdraw their accounts a daily Continued Overdraft Fee of $5, in addition to the initial $35 Overdraft Fee. According to the complaint, the bank charges the Continued Overdraft Fee every day that an account remains overdrawn for up to ten days. (Villanueva et al v. Rabaobank, N.A., Case No. 2018-00028998, Superior Court of California – County of San Diego)
How negative feelings surrounding menstruation have influenced period product marketing.
Why these products may leave you wanting more.
Class-action lawsuits target preservative-free claims.
This company may need to cleanse its marketing tactics.
A closer look at what we’ll be monitoring in the new year.