TINA.org Takes Action against Trademark Imposter Scam
Complaint to FTC cites violations of agency’s Impersonation Rule.
Soto et al. v. HBL Beauty & Co LLC d/b/a PurelyWhite Deluxe
24-cv-2479, N.D. Ill.
(March 2024)
PurelyWhite Deluxe Tooth Whitening Kits
Misleadingly placing the FDA logo on product labels when the products have not been approved, endorsed, or cleared by the FDA
Falsely advertising that sales are available for a limited time when they are ongoing
Misleadingly advertising discounts by comparing discounted prices to fake regular prices
Settled and voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled.
Complaint to FTC cites violations of agency’s Impersonation Rule.
TINA.org digs into shop’s purported Newport roots, and more.
TINA.org staffer gets surprise charge.
TINA.org files complaint with NYC over company’s “$19.95” truck rentals.
Lawsuit cries fowl over preservative-free claims.