Plaintiffs Awarded $2.3 Million for Bigelow Made in USA Claim Steeped in Deception
The statement, “Manufactured in the USA 100%,” had appeared on product packaging.
PurelyWhite Deluxe Tooth Whitening Kits
Case Name (Date)
Soto et al. v. HBL Beauty & Co LLC d/b/a PurelyWhite Deluxe
24-cv-2479, N.D. Ill.
(March 2024)
Product/Service
PurelyWhite Deluxe Tooth Whitening Kits
Allegations
Misleadingly placing the FDA logo on product labels when the products have not been approved, endorsed, or cleared by the FDA
Falsely advertising that sales are available for a limited time when they are ongoing
Misleadingly advertising discounts by comparing discounted prices to fake regular prices
Status
Settled and voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled.
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