PurelyWhite Deluxe Tooth Whitening Kits

Case Name (Date)

Soto et al. v. HBL Beauty & Co LLC d/b/a PurelyWhite Deluxe
24-cv-2479, N.D. Ill.
(March 2024)

Product/Service

PurelyWhite Deluxe Tooth Whitening Kits

Allegations

Misleadingly placing the FDA logo on product labels when the products have not been approved, endorsed, or cleared by the FDA

Falsely advertising that sales are available for a limited time when they are ongoing

Misleadingly advertising discounts by comparing discounted prices to fake regular prices

Status

Settled and voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled.