PurelyWhite Deluxe Tooth Whitening Kits

Misleadingly placing the FDA logo on product labels when the products have not been approved, endorsed, or cleared by the FDA

Falsely advertising that sales are available for a limited time when they are ongoing

Misleadingly advertising discounts by comparing discounted prices to fake regular prices

Settled and voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled.

TINA.org sheds light on confusing and misleading brightness claims.

Brant James, Ingame

Company becomes the latest to leave the industry.

The FTC’s Negative Option Rule do-over – and what’s at stake.

A Brand Story

Be wary of questionable and deceptive claims in origin stories.