Fifth Avenue Collection
MLM is just the latest to have its advertising claims referred to the FTC.
In November 2017, a class-action lawsuit was filed against Pure Brazilian for allegedly deceptively representing that its coconut water is “cold pressed” and “pure” when, according to plaintiffs, the water is processed after being cold pressed. (Khallili et al v. Pure Brazilian, LLC, Case No. 17-cv-6425, E. D. NY.)
For more information about other class-action lawsuits regarding cold pressed beverages and TINA.org’s coverage of them, click here.
MLM is just the latest to have its advertising claims referred to the FTC.
Texas Pete is not the first food or drink to have its origin marketing challenged in court.
Don’t confuse this type of marketing for a silver bullet.
Matt Binder, Scam Economy
Objectively provable claim or silly slogan? Reader argues it’s the former.