ProFlowers Floral Arrangements

In April 2017, a state judge preliminarily approved a settlement of a class-action lawsuit against ProFlowers. The complaint alleges that the company misleadingly represents that floral arrangements are delivered completed and assembled without adequately disclosing that products are do-it-yourself kits and must be assembled by the buyer. According to the settlement terms, the company agreed to enhance disclosures that floral arrangements are shipped in a box by including the statement “[s]hips in custom ProFlowers packaging and gift box” under images of floral arrangements and providing a link to the FAQ page, among other things. In addition, the company agreed to provide class members with a $10 gift code to be used towards purchases on www.ProFlowers.com. A final fairness hearing is scheduled for August 14, 2017. For more information, go to http://www.flowerssettlement.com/. (Sozzi et al v. Provide Commerce, Inc. d/b/a ProFlowers, Case No. BC513925, California Superior Court – Los Angeles)

For more information about the marketing of flower arrangements, click here.