CATrends: Deceptive ‘Plant-Based’ Claims
A deceptive marketing trend takes root.
Products with Needlepoint Bipolar Ionization Technology
Case Name (Date)
Bellyard Partners, LLC et al. v. Falfurrias Capital Partners, LP and Global Plasma Solutions, Inc.
24-cv-4128, N.D. Ga.
(Sept. 2024)
Product/Service
Products with Needlepoint Bipolar Ionization technology, including GPS-FC48-AC, GPS-FC24-AC, and others
Allegations
Falsely representing that products eliminate the COVID-19 virus and produce cleaner air
Falsely representing that claims are based on independent testing when the company paid for the testing and the products do not achieve the same results in real world conditions
Status
Pending
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