Ulta’s “Free” Gifts
Allegations: Deceptively marketing “free” gift offers without adequately disclosing that consumers must make qualifying purchases to receive the “free” gift
Garvey et al. v. Ulta Salon Cosmetics & Fragrance, Inc.
25-cv-5965, N.D. Cal.
(July 2025)
Ulta Beauty’s Conscious Beauty Program products
Falsely marketing that products are made with “clean ingredients” and do not contain ingredients on Ulta’s “Made Without List” when they contain numerous ingredients on the list
Pending
Allegations: Deceptively marketing “free” gift offers without adequately disclosing that consumers must make qualifying purchases to receive the “free” gift
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