April Fools: How Some Companies Prank Consumers with Common Marketing Terms
These definitions are a joke.
In early 2012, a class action was filed asserting that Brain Research Labs falsely marketed Procera AVH as improving brain function. Procera AVH was primarily sold through direct marketing channels. (O’Brien, et al. v. Brain Research Labs, LLC, Case No. 2:12-cv-00204-FSH-PS, D.C.NJ.)
Update: In May 2012, the court preliminary approved the settlement of this case. For information with respect to the settlement, go to the settlement agreement.
These definitions are a joke.
FDA sniffs out unapproved claims company’s smelling salts increase alertness, focus, and more.
Why this piano man may not give you the keys to success.
Dig into these advertising claims.
Advisory opinion letter raises “serious concerns” with self-reg group’s guidance.