Monetizing Minors
How brands exploit kid influencers and their followers.
Proactiv
Case Name (Date)
Heermann et al. v. Alchemee, LLC et al.
24-cv-7550, W.D. Mo.
(March 2024)
Howard et al. v. Alchemee, LLC and Taro Pharmaceutical USA, Inc.
24-cv-1834, C.D. Cal.
(March 2024)
Judt et al. v. Alchemee, LLC and Taro Pharmaceuticals U.S.A., Inc.
24-cv-2718, S.D.N.Y.
(April 2024)
O’Dea et al. v. Alchemee, LLC and Taro Pharmaceuticals U.S.A., Inc.
24-cv-2755, N.D. Ill.
(April 2024)
Ramos et al. v. Alchemee, LLC
24-cv-2230, N.D. Cal.
(March 2024)
Teron et al. v. Alchemee, LLC and Taro Pharmaceuticals U.S.A., Inc.
24-cv-7538, N.D. Cal.
(March 2024)
Product/Service
Proactiv
Allegations
Misleadingly representing that products were safe when they contained, or were at risk of containing, the carcinogen benzene
Status
Heermann case: Pending
Howard cases: Dismissed
Judt case: Voluntarily dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled.
O’Dea case: Pending
Ramos case: Pending
Teron case: Pending
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