Priceline’s “Name Your Own Price” Option

July 2016: A federal judge granted Priceline’s motion to dismiss and denied plaintiffs’ motion for leave to amend the complaint. The judge found, among other things, that consumers were informed that hotels may charge additional fees at checkout and the complaint failed to state a claim.

October 2015: The claims against Hilton Worldwide were dismissed When a complaint is dismissed with prejudice, it cannot be refiled.. The reasons for the dismissal have not been disclosed. Claims against Priceline will move forward.

July 2015: A class-action lawsuit was filed against Priceline for allegedly deceptively marketing and offering consumers a “Name Your Own Price” option (i.e., consumers can offer to pay a certain amount to stay in a hotel in a specific location and, if the price is accepted, consumers can stay in a hotel for that amount) when, in reality, consumers cannot name their own price. According to the complaint, consumers who use this option to book hotel rooms learn, after they arrive at the hotel, that the hotel did not agree to their price and they need to pay more to stay at the hotel. (Singer et al v. The Priceline Group, Inc. and Hilton Worldwide, Inc., Case No. 15-cv-1090, D. CT.)