Polar Seltzers
Allegations: Falsely marketing products as “100% Natural”
In September 2019, a class-action lawsuit was filed against Polar Beverages Co. for allegedly misleadingly marketing that its Polar Seltzer beverages are “100% Natural” when, according to the complaint, the beverages contain up to 96% synthetic ingredients. (McNulty et al v. Polar Beverages Co., Inc., Case No. 19-cv-8903, S. D. NY.)
Allegations: Falsely marketing products as “100% Natural”
Allegations: Misleadingly marketing the water as flavored with lemon
Purported closing-down sale is deceiving consumers, with the help of AI.
Company hits snooze on promised marketing changes.
Some things come with age. And some don’t.
Matt Gephardt, KSL.com
Is this drink’s packaging whispering sweet nothings?