Monetizing Minors: Eric Befumo (aka Big Justice)
Brand partnerships worthy of a big “doom!”
October 2014: Plaintiffs voluntarily dismissed the lawsuit because Perdue agreed to remove the “humanely raised” label from the Harvestland chicken packaging. (Roy et al v. Perdue Farms, Inc., Case No. 13-cv-01656, M. D. FL.). This labeling change also led to the voluntary dismissal of another class-action filed against Perdue in New Jersey for the same reasons. (Hemy et al v. Perdue Farms, Inc., ABC Corporations 1-10, and John Does 1-10, Case No. 11-cv-00888, D. NJ.).
October 2013: A class-action lawsuit was filed against Perdue Farms, Inc. claiming that the company falsely markets its Harvestland chicken as “humanely raised,” endorsed by the United States Department of Agriculture, and superior to the mass-produced chicken of its competitors when none of those claims are true. (Roy et al v. Perdue Farms, Inc., Case No. 13-cv-01656, M. D. FL.).
For more information about other lawsuits regarding the “humanely raised” label and TINA.org’s coverage of the issue, click here.
Brand partnerships worthy of a big “doom!”
Derek Kravitz, Consumer Reports
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