
CATrends: Deceptive Influencer Marketing
It’s a hot sponcon summer.
In February 2021, a class-action lawsuit was filed against Orgain, LLC for allegedly misleadingly marketing that the flavoring ingredient in Orgain Organic Protein Almondmilk is vanilla when, according to the complaint, the flavor comes from unspecified “natural flavors.” (Patenaude et al v. Orgain, LLC, Case No. 21-cv-40018, D. Mass.)
For more of TINA.org’s coverage of vanilla marketing claims, click here.
It’s a hot sponcon summer.
What’s this reservation good for?
TINA.org continues to support FTC, New York in federal court.
A bogus connection to major retailers is just the beginning.
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