Optavia Premier Plans
Allegations: Using dark patterns to enroll consumers in plans that automatically renew, failing to adequately disclose the terms of plans, and making it difficult to cancel
Zeller et al. v. Optavia, LLC and Medifast, Inc.
22-cv-434, S.D. Cal.
(April 2022)
Optavia Premier
Failing to adequately disclose the terms of subscriptions for weight-loss products and services
Allegations: Using dark patterns to enroll consumers in plans that automatically renew, failing to adequately disclose the terms of plans, and making it difficult to cancel
TINA.org investigation finds 98% of MLMs using misleading income claims.
More than 97 percent of DSA member companies use or have used misleading income claims.