
CATrends: Deceptive ‘Plant-Based’ Claims
A deceptive marketing trend takes root.
December 2013: A federal judge granted the company’s motion to dismiss, which the named plaintiff did not oppose.
August 2013: A class-action lawsuit was filed against Country Life, LLC and was removed to federal court in September 2013 for allegedly deceptively advertising its dietary supplement Omega 3 Mood. Specifically, the complaint alleges that Country Life promotes Omega 3 Mood as supporting brain health, emotional health, and mood without having any clinical studies or medically-accepted evidence to support such claims. (Hoffman et al. v. Country Life, LLC, Case No. 13-cv-05565, D. NJ.).
A deceptive marketing trend takes root.
Legislators should protect the work of the Consumer Financial Protection Bureau.
What does “human-grade” dog food actually mean?
The statement, “Manufactured in the USA 100%,” had appeared on product packaging.
E.J. Schultz, Ad Age