April Fools: How Some Companies Prank Consumers with Common Marketing Terms
These definitions are a joke.
Olivina Men’s Products
December 2017: This action was voluntarily dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled., the reasons for which have not been disclosed.
November 2017: A class-action lawsuit was filed against Olivina Napa Valley for allegedly falsely advertising products for men – including Olivina Men All-In-One Body Wash Bourbon Cedar and Olivina Men Bourbon Cedar Aluminum-Free Deodorant – as “Naturally Pure” to make consumers believe the products are natural when, according to plaintiffs, the products contain synthetic ingredients. (Evans et al v. Olivina Napa Valley LLC, Case No. 17-cv-6450, E.D.N.Y.)
For more information about natural claims, click here.
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