Obsessively Natural Kids Toothpaste
March 2016: This lawsuit was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled.. The reasons for the dismissal have not yet been disclosed.
December 2015: A class-action lawsuit was filed against Kiss My Face, LLC for allegedly falsely marketing Obsessively Natural Kids Toothpaste as “100% Natural” when it actually contains non-natural, chemically-processed ingredients. (Troncoso et al v. Kiss My Face, LLC, Case No. 15-cv-9514, S. D. NY.)
For more information about other class-action lawsuits regarding natural claims and TINA.org’s coverage of the issue, click here.
Class-Action Tracker
Kiss My Face Sunscreens, Body Washes, and Body Lotions
Kiss My Face Body Lotion and Body Wash
Kiss My Face Products
The Latest
Under The Influence: Prediction Markets Are Harnessing Modern Joe Camels
Brant James, Ingame
Forever Living Ditching MLM Model
Company becomes the latest to leave the industry.
Fixing the Subscription Trap
The FTC’s Negative Option Rule do-over – and what’s at stake.
A Brand Story
Be wary of questionable and deceptive claims in origin stories.
Meta AI Smart Glasses
Mounting lawsuits accuse Meta of breaking privacy promises.