Alani Nu Facing Increased Scrutiny over Marketing to Kids
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
In November 2018, a class-action lawsuit was filed against NutraKey for allegedly misleadingly marketing NutraKey Glutamine as a bodybuilding supplement that helps muscle recovery and growth when, according to plaintiffs, the supplement does not provide such benefits. (Canizalez et al v. NutraKey, LLC, Case No. 18-cv-2645, S. D. CA.)
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
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