
Liquid Death | Not A Waterboy
Canned water company signs a landmark endorsement deal with a “hydration assistant.”
In July 2018, a class-action lawsuit was filed against Nutrabio Labs for allegedly misleadingly marketing its glutamine dietary supplements – including Glutamine, Glutamine AKG, Extreme Nitric Stack, CGT-Max Powder, and Reload V5 – as “Support[ing] Muscle Growth” and “Speed[ing] Muscle Recovery” when, according to the complaint, scientific studies have shown that glutamine supplements do not provide any benefits to the body. (Kim et al v. Nutrabio Labs, Inc., Case No. 18-cv-11480, D.N.J.)
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Canned water company signs a landmark endorsement deal with a “hydration assistant.”
The impact of a celebrity endorsement.
Rina Raphael, Los Angeles Times
Organization reportedly shared information with tech companies for marketing purposes.
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