CATrends: Deceptive ‘Plant-Based’ Claims
A deceptive marketing trend takes root.
Nature’s Own Breads
Case Name (Date)
Nelson et al. v. Flowers Bakeries, LLC
25-cv-1801, C.D. Cal.
(July 2025)
Product/Service
Nature’s Own Breads
Allegations
Falsely marketing products as containing no artificial preservatives when they contain the artificial preservative ascorbic acid
Status
Pending
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