TideWe
Don’t get lost in this outdoor company’s dubious origin story.
S.A. et al. v. NaturalCycles USA Corp. et al.
25-cv-10421, N.D. Cal.
(Dec. 2025)
Natural Cycles fertility tracking and digital birth control app and website
Misrepresenting that the platform protects users’ privacy and does not share their health information with third parties when the company uses tracking tools that share users’ personal data with third parties for advertising purposes
Pending
Don’t get lost in this outdoor company’s dubious origin story.
Stephanie Zimmermann, Chicago Sun Times
Does this passport service live up to its name?
A rash of lawsuits allege companies are misleading consumers.
The Halloween ‘haunt’ that isn’t.