A Brand Story
Be wary of questionable and deceptive claims in origin stories.
February 2016: This action was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled., the reasons for which have not been disclosed.
October 2014: A class-action lawsuit was filed against Smucker Natural Foods for allegedly misleadingly labeling Natural Brew Draft Root Beer as “made from all natural ingredients” and containing “no artificial colors, flavors, or additives, ever” when the root beer actually contains artificial ingredients, such as caramel color (an artificial color additive) and phosphoric acid (an artificial flavor and chemical preservative). (Silva v. Smucker Natural Foods, Inc. and J.M. Smucker Co., Case No. 14-cv-06154, E. D. NY.).
For more information about other class-action lawsuits filed against J.M. Smucker and TINA.org’s coverage of the company, click here.
Be wary of questionable and deceptive claims in origin stories.
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