
Natura Interior Paints
Allegations: Falsely marketing that paints produce “Zero emissions” and “Zero VOCs”
November 2018: This case was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled..
September 2018: The parties notified the Court that they reached a settlement agreement.
March 2018: The lawsuit was transferred to federal court. (Poole et al v. Benjamin Moore & Co., Inc., Case No. 18-cv-5168, W.D. Wash.)
January 2018: A false advertising class-action lawsuit was filed against Benjamin Moore & Co. for allegedly falsely marketing its Natura Paint as a green product that is emission-free and contains no volatile organic compounds (VOC) when, according to plaintiffs, the paint is not emission-free and does contain VOC toxins. (Poole et al. v. Benjamin Moore & Co., Inc., 18-2-00231-18, Washington State Court – Kitsap)
Allegations: Falsely marketing that paints produce “Zero emissions” and “Zero VOCs”
New ads came and went amid increased attention on U.S. auto manufacturing industry.
Patrick Coffee, The Wall Street Journal
Patrick Coffee, The Wall Street Journal
Pet-safe and eco-friendly claims may be streaky.
Ads don’t always give the full picture.