Natura Interior Paints
Allegations: Falsely marketing that paints produce “Zero emissions” and “Zero VOCs”
November 2018: This case was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled..
September 2018: The parties notified the Court that they reached a settlement agreement.
March 2018: The lawsuit was transferred to federal court. (Poole et al v. Benjamin Moore & Co., Inc., Case No. 18-cv-5168, W.D. Wash.)
January 2018: A false advertising class-action lawsuit was filed against Benjamin Moore & Co. for allegedly falsely marketing its Natura Paint as a green product that is emission-free and contains no volatile organic compounds (VOC) when, according to plaintiffs, the paint is not emission-free and does contain VOC toxins. (Poole et al. v. Benjamin Moore & Co., Inc., 18-2-00231-18, Washington State Court – Kitsap)
Allegations: Falsely marketing that paints produce “Zero emissions” and “Zero VOCs”
Maybe they kiss and make up. Or makeup then kiss.
TINA.org pulls back the covers on this company’s Made in USA marketing.
Brand partnerships worthy of a big “doom!”
Derek Kravitz, Consumer Reports
Here were some of the worst ads TINA.org investigated this year.