There Should Be a Price to Pay for Knowingly Lying to Consumers
Why TINA.org wants the Supreme Court to address proof of harm in Lanham Act cases.
In 2019, a class-action lawsuit was filed against CNH Industrial America for allegedly misleadingly marketing the Module Express (a piece of equipment that picks and bales cotton for farmers). The complaint, which was originally filed in January and amended in April, alleges that the company misleadingly promises that the Module Express is reliable, powerful, and the most efficient and cost-effective way to harvest cotton when, according to plaintiffs, the equipment frequently breaks down in the field and needs to be continually repaired. (T&M Farms et al v. CNH Industrial America, LLC, Case No. 19-cv-85, E.D. Wis.)
Why TINA.org wants the Supreme Court to address proof of harm in Lanham Act cases.
Letters alert agencies and organizations to company’s improper marketing.
TINA.org discovers some roadblocks to unlocking this purportedly free offer.
New research points to “no.”
Why disclosures are key to protecting informed consumer choice and competition.