CATrends: Fake Discounts on Fitness Products
When the sale price is the regular price.
Mosseri et al. v. Miracle Moo, Inc.
24-cv-3414, S.D.N.Y.
(May 2024)
Miracle Moo bovine colostrum dietary supplements
Falsely marketing products as having “scientific validation,” being “powered by science,” and being “clinically dosed” to provide various health benefits – including enhancing immunity, fortifying the gut, easing digestive discomfort, inducing hair growth, and enhancing muscle repair – when none of the advertised health benefits have been scientifically proven
Making improper disease-treatment claims without including FDA-required disclosures
Settled and dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled.
When the sale price is the regular price.
Software maker will pay a $75 million fine and provide “affected consumers” with free services.
Order puts platforms like Amazon and Walmart on notice.
Advertised “best deal ever” comes with some caveats.
Before paying a company for something, know all your options.