Wells & Monroe Charleston
Who’s actually behind this purported local boutique?
Mosseri et al. v. Miracle Moo, Inc.
24-cv-3414, S.D.N.Y.
(May 2024)
Miracle Moo bovine colostrum dietary supplements
Falsely marketing products as having “scientific validation,” being “powered by science,” and being “clinically dosed” to provide various health benefits – including enhancing immunity, fortifying the gut, easing digestive discomfort, inducing hair growth, and enhancing muscle repair – when none of the advertised health benefits have been scientifically proven
Making improper disease-treatment claims without including FDA-required disclosures
Settled and dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled.
Who’s actually behind this purported local boutique?
A hidden subscription is just the start.
Jenny Ahn, Michelle Cera, Ruth Reader, Hunterbrook
Lawsuits allege marketing doesn’t pass the smell test.
Can these bottles really keep drinks hot for up to six hours?