Chapter 1: “Launderette” reimagined with Beyoncé | LEVI’S®
Levi’s throws it back to the 1980s with a modern twist with Beyoncé
Mosseri et al. v. Miracle Moo, Inc.
24-cv-3414, S.D.N.Y.
(May 2024)
Miracle Moo bovine colostrum dietary supplements
Falsely marketing products as having “scientific validation,” being “powered by science,” and being “clinically dosed” to provide various health benefits – including enhancing immunity, fortifying the gut, easing digestive discomfort, inducing hair growth, and enhancing muscle repair – when none of the advertised health benefits have been scientifically proven
Making improper disease-treatment claims without including FDA-required disclosures
Settled and dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled.
Levi’s throws it back to the 1980s with a modern twist with Beyoncé
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