Alani Nu Facing Increased Scrutiny over Marketing to Kids
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
Larsen et al. v. Mindvalley Inc.
26-cv-2426, E.D.N.Y.
(April 2026)
Tiongson et al. v. Mindvalley Inc.
26-cv-1270, D.N.J.
(Feb. 2026)
Mindvalley subscriptions
Failing to adequately disclose the terms of subscriptions
Advertising a “100% risk-free” 15-day trial that is easy to cancel for a full refund when the company makes it difficult to cancel the trials and refuses to refund consumers
Pending
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
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