There Should Be a Price to Pay for Knowingly Lying to Consumers
Why TINA.org wants the Supreme Court to address proof of harm in Lanham Act cases.
August 2020: This case was transferred from a court in Indiana to one in Illinois in order to be heard as part of a multidistrict litigation (MDL). (Honeycutt v. Fair Oaks Farms Food, LLC, Case No. 20-cv-4647, N.D. Ill.; MDL Case Info: In Re: Fairlife Milk Products Marketing and Sales Practices Litigation, MDL No. 2909, Case No. 19-cv-3924, N.D. Ill.)
March 2020: A class-action lawsuit was filed against Fair Oaks Farms Food for allegedly misleadingly marketing that the milk used in its products comes from happy, healthy, and well-cared for cows when, according to plaintiffs, the cows are mistreated and abused. (Honeycutt et al v. Fair Oaks Farms Food, LLC, Case No. 20-cv-99, N.D. Ind.)
For more of TINA.org’s coverage of marketing claims about the treatment of cows on dairy products, click here.
Why TINA.org wants the Supreme Court to address proof of harm in Lanham Act cases.
Letters alert agencies and organizations to company’s improper marketing.
TINA.org discovers some roadblocks to unlocking this purportedly free offer.
New research points to “no.”
Why disclosures are key to protecting informed consumer choice and competition.