
The Rise of ‘Bait-and- Switch Pricing’
Emily Stewart, Business Insider
November 2014: A federal judge granted Merck & Co., Inc.’s motion to dismiss this class-action lawsuit finding that the Food and Drug Administration (FDA) sets out the appropriate labeling requirements for over-the-counter sunscreens and therefore the court should defer to the government agency on such claims.
June 2014: Another class-action lawsuit was filed against Merck & Co., Inc. Specifically, the complaint alleges that the company misleadingly markets sunscreens in the Coppertone SPF 55-100+ Collection as providing greater protection from the sun than Coppertone sunscreens with an SPF of 50 when, in actuality, these sunscreens contain the same active ingredients and provide the same protection from the sun. (Gisvold v. Merck & Co., Inc., Case No. 14-cv-01371, S.D. Cal.).
For more information about other class-action lawsuits filed against Merck & Co., Inc. and TINA.org’s coverage of the company, click here.
Emily Stewart, Business Insider
MADISON, CONN. May 6, 2025 – U-Haul is engaged in a bait-and-switch pricing scheme with its $19.95 truck rental ads, according to an investigation by consumer advocacy organization truthinadvertising.org (TINA.org).…
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