CATrends: Fake Discounts on Fitness Products
When the sale price is the regular price.
Green et al. v. Meijer, Inc.
22-cv-1444, E.D. Wis.
(Dec. 2022)
Meijer Lidocaine Pain Relief Patches
Misleadingly marketing that patches stay on for up to 12 hours when they often peel of within minutes
Misleadingly marketing products as “Maximum Strength” when the patches do not adhere for 12 hours and, as a result, do not deliver the “Maximum Strength” amount of lidocaine
Misleadingly marketing that products “desensitize[] aggravated nerves” when they cannot provide the advertised relief
Pending
When the sale price is the regular price.
Software maker will pay a $75 million fine and provide “affected consumers” with free services.
Order puts platforms like Amazon and Walmart on notice.
Advertised “best deal ever” comes with some caveats.
Cecilia D’Anastasio, Bloomberg