Monetizing Minors: Eric Befumo (aka Big Justice)
Brand partnerships worthy of a big “doom!”
Meijer Pain Relief Patches
Case Name (Date)
Green et al. v. Meijer, Inc.
22-cv-1444, E.D. Wis.
(Dec. 2022)
Product/Service
Meijer Lidocaine Pain Relief Patches
Allegations
Misleadingly marketing that patches stay on for up to 12 hours when they often peel of within minutes
Misleadingly marketing products as “Maximum Strength” when the patches do not adhere for 12 hours and, as a result, do not deliver the “Maximum Strength” amount of lidocaine
Misleadingly marketing that products “desensitize[] aggravated nerves” when they cannot provide the advertised relief
Status
Pending
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